Mio Lanza #TheMakingOfMe

THE BRIEF

Mio Lanza, a jewellery brand from Barcelona, was preparing to launch in the UK; they needed to create brand awareness and consideration in a completely fresh market. Making a strong first impression was as important as driving initial sales. No small feat.

THE STRATEGY

Starting from Mio Lanza’s founder, this brand’s all about celebrating unique women. So we decided to handpick charismatic women around Europe and ask them to share their powerful stories.