Desigual Global Influencer Strategy

Illustrative pattern
Desigual Global Influencer Strategy

THE CHALLENGE

Desigual is undergoing an ambitious and exciting transformation, from getting bigger to getting better. 

We needed to inspire a perception shift in international influencing audiences (“the cool kids”), while respecting the distinct brand's identity.

What began as an influencer marketing strategy grew into transforming the company's approach to data, SEO and digital communication.

And the cool kids loved it.

Engagement

Number of likes and comments divided by number of followers.

Aka: Love :)

1
Strategy

Shaped by a detailed brief, it set who suited the brand, what content to create and how to integrate it with SEO plans.

2
Selection

Looking at our goals, we picked influencers balancing relevant real-time data, direct observation and lots of instinct.

3
Relationship

Efficient and human, combining our management tool with meetings over coffee. The goal: to build a family.

Desigual Global Influencer Strategy

4
Content

We encouraged (and produced) high quality content that was relevant to our audience and newsworthy for the media.

Desigual Global Influencer Strategy

5
Track & report

From our data, we extracted valuable insights that irrevocably changed and improved Desigual's digital strategy. 

Desigual Global Influencer Strategy

6
Evaluation

We constantly reflected on the project, never shying from change to reach greater goals.

148

ER = 10.23%

 *Engagement Rate

41M

Desigual Global Influencer Strategy

The Platform

We built from scratch an advanced and precise tool that helps us gather data, identify the best collaborators, manage the relationships, track our activity and report on our work.

> CLEAR DATABASE 

> NETWORK ANALYSIS AND TRENDS

> LIVE STATS

> SEO SIGNALS AND IMPACT

> STORAGE OF CONTENT

> BESPOKE CAMPAIGN REPORTS

> PRODUCT DELIVERY MANAGEMENT

 

We also drew a big calendar on a whiteboard because, well, nothing beats big calendars on whiteboards.

Desigual Global Influencer Strategy
Illustrative pattern

What about you?

Wondering how influencers can help your brand? hello@thishe.re