Royal London Digital Branding

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Royal London Digital Branding

This British watch brand with a long story in the B2B business was about to sell direct to customers for the first time ever.
They needed a new, younger
digital-proof face.

Royal London Digital Branding

First, we designed and developed their new identity: the social, behavioural, and visual environment that surrounded their heritage logo.  Utilising social interest mapping to understand their audience, and following a detailed competitor landscape, we selected a product capsule collection and colour story that presented a consumer value-proposition whilst still matching the prevailing trends.

Royal London Digital Branding
Royal London Digital Branding

And finally, we created the digital ecosystem in which it would live: from designing and building their e-commerce, site to crafting their product photography and lookbook, and managing their social media.

Royal London Digital Branding

The brand went from a serious to a friendly voice. From harsh product shorts to modern and sophisticated editorial content. From unidirectional comms to a pack of new ways to interact with customers.

 

Photography: Marçal Vaquer
Art Direction: Querida

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Learn how to shift from B2B to B2C in the digital age. hello@thishe.re