#BarbourSummer: As hot as the #heatwave, but it lasts all month.

image

This month, over on Barbour’s Instagram, Twitter, and Facebook, we’re creating beautiful bespoke illustrations in real-time for Barbour’s followers, in celebration of their #BarbourSummer.

We’re prompting fans and followers with questions of all shapes and sizes, and turning simple text or photo responses into something beautiful for them to treasure.

image

Read More

That’s not just a dog. That’s a Barbour Dog.

Back in 2012 when we first started working with Barbour, there was a running joke in the digital team that even the most rudimentary post about dogs would perform better than any other content, no matter how beautifully crafted or creatively directed. Dogs were the winning ingredient. In fact, we’ve had to quarantine doggy-themed posts from our regular content analysis, so much were they swaying the data!

image

Read More