Etnia #BeAnartist

Anartist:

Rebel, non-conformist. Someone who forges their faith through creativity, joy and madness. A creator that goes beyond and can see beyond.

Anartists were the inspiration and target of Etnia Barcelona’s Summer campaign. Our mission was to find them and entice them in their natural habitat: internet.

We teamed up with 15 digital creators to interpret our commandments and share the resulting art across their digital universe.

The only rule?
To break the rules.

#1
The Anartist respects and does not judge the public.

#3
The Anartist defies space.

#5
The Anartist envisions the invisible.

#7
The Anartist is a sexual being.

#11
The Anartist worships his/her own gods.

The Results

Surreal and unpredictable, these artistic collaborations reached a new, curious audience positioning Etnia as a bold, creative brand amongst Anartists.

After been covered in Elle and Huffington Post, the campaign was extended into an always-on campaign.

2,801,531
POTENTIAL REACH

40,894
TOTAL ENGAGEMENTS

+10.03%
TOP ENGAGEMENT RATE
@EGLE_ZVIRBLYTE

Etnia #BeAnartist

Other work

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Brooks #OnTheRivet

Barbour Intl' #InspiringPlaces

Let's engage.