Pepe Jeans' 45th Anniversary

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Pepe Jeans' 45th Anniversary

THE CHALLENGE

Founded in Portobello Market in 1973, Pepe Jeans wanted to celebrate its 45th anniversary with a party that honored their British rebellious past. Their story was strong, but unfamiliar to a young audience.

We had to reconnect with London, the London way.

THE STRATEGY

We threw a wild house-party in Portobello, and we give Londoners something to talk about.

The alchemy of a good guest list.

We carefully looked into Pepe Jean’s past and future to formulate our guest list: a bursting mix of old friends of the brand, current ambassadors and representatives of the young creative scene in London.

Yumna
LONDON

Benjamin Jarvis
LONDON

Bluebell
LONDON

Pic or it didn’t happen.

Heaps of content was created at the party. They reflected Pepe Jeans’ origins whilst fitting in today’s channels. Like bringing Super 8 to Instagram :-)

Pepe Jeans' 45th Anniversary
Pepe Jeans' 45th Anniversary
Pepe Jeans' 45th Anniversary
Pepe Jeans' 45th Anniversary
Pepe Jeans' 45th Anniversary
Pepe Jeans' 45th Anniversary

707k

283

5.46%

*Engagement Rate

 

The Team

This Here +

Matthew Mumford — Art Direction & Photography

Martin Senyszak — Film

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The more, the merrier.

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