Unstoppable Launch

Client: Under Armour

Under Armour were to launch their Unstoppable collection, a major new move for the brand into the lifestyle market. They tasked This Here to create the 360° EMEA-wide launch campaign.

The Brief

Under Armour have built an undeniable reputation for their premium performance products, but for the first time ever, the brand were launching a lifestyle collection - UA Unstoppable.

We created a campaign that encapsulated their core values, staying true to their sporting heritage, whilst simultaneously bringing new and younger audiences into the brand.

The Project

Working with three professional footballers: Eddie Nketiah, Anna Patten, and Pedro Porro - we set about curating an environment that highlighted the footballer's skills and abilities, whilst showcasing the technical aspects of the Under Armour product. The talent each voiced over what made them stand out from the crowd - what made them Unstoppable.

The creative transcended digital, retail and OOH in 26 countries across Europe.

My mental preparation doesn't just start and end on the football pitch. I need to look and feel my best off the pitch to have the confidence to perform on the pitch. Under armour's unstoppable collection is my go-to pre and post-game fit.

Eddie Nketiah, UA Athlete & Arsenal Forward