The North Face

The Brief:

Collaborating with Cotswold Outdoor and We Wild Swim, The North Face created Hike Your Own Way - an event aiming to inspire, empower and celebrate women in the outdoors. This Here were brief to recruit key talent to attend and create content during the weekend adventure.

The Project:

The event was across three days and was located in South Snowdonia. This choice of location allowed participants to immerse themselves in a range of empowering activities.

Wild Swimming Workshops:
Partnering with We Wild Swim, the event offered immersive wild swimming workshops, promoting a unique way to connect with nature.

Guided Hikes and Exploration:
Participants were led on guided hikes through the stunning South Snowdonia region, fostering a sense of camaraderie and discovery.

Inspirational Talks:
Influential adventurers, Sofia from The Explorer Team, along with Shareefa, shared their personal experiences, inspiring attendees to overcome challenges and explore uncharted territories.

This Here recruited and managed the attendance of Sofia and Shareefa at the weekend retreat alongside associated product seeding.

  • Influencer Marketing
  • Brand Community, Strategy and Execution

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