![Lizz Muñoz, a Chicana third-generation mechanic](https://cdn.sanity.io/images/emnw19j5/production/9c41b2557886729d173baf3921879eeee80a3178-4658x3686.jpg?rect=0,533,4658,2620&w=320&h=180&fm=jpg)
Dickies
Made to Last Documentary
Work
Dickies
![Johnny Brasley, a co-founder of Parisite; the skate park created by skaters for skaters](https://cdn.sanity.io/images/emnw19j5/production/7b34fcc99f3335bafbde17f61694f44f5b6d1aa5-3433x4292.jpg?rect=287,0,2861,4292&w=320&h=480&fm=jpg)
![Johnny Brasley, a co-founder of Parisite; the skate park created by skaters for skaters](https://cdn.sanity.io/images/emnw19j5/production/f15dfd7d35d39356ee5abce5d56936929531e0e7-3831x4787.jpg?rect=321,0,3191,4787&w=320&h=480&fm=jpg)
![f Lizz Muñoz, a young Chicana connecting her past and future through hard work as a third-generation mechanic](https://cdn.sanity.io/images/emnw19j5/production/8b549f55471439c5db345704120219c333e44e3c-4787x3829.jpg?rect=0,546,4787,2738&w=320&h=183&fm=jpg)
![Lizz Muñoz](https://cdn.sanity.io/images/emnw19j5/production/92985b3b676ac6f2818599c5523cbaefa7ffe50d-3835x4794.jpg?rect=320,0,3196,4794&w=320&h=480&fm=jpg)
![Tanner Cude, who is continuing his family’s legacy and the story of future-proofing the image of the American Cowboy](https://cdn.sanity.io/images/emnw19j5/production/bae59ad30685a2d98a4ada9e52b362822dff4233-3788x4734.jpg?rect=316,0,3156,4734&w=320&h=480&fm=jpg)
![Tanner Cude](https://cdn.sanity.io/images/emnw19j5/production/73d5d958c6a0b3d28bf5cd6a5cb256fb9d6ba5b1-3715x4642.jpg?rect=311,0,3095,4642&w=320&h=480&fm=jpg)
![Tanner Cude in his helicopter](https://cdn.sanity.io/images/emnw19j5/production/fd0964d78a8f5d1fea523e955a89965a2a04665c-3825x4781.jpg?rect=320,0,3187,4781&w=320&h=480&fm=jpg)
The Brief:
To celebrate one hundred years of Dickies, we were asked to create a campaign that paid homage to the brand's past, whilst simultaneously celebrating the future they’re trying to build. We pitched the idea of making a TV Documentary instead of an advertising campaign, providing us a platform to tell the story with the beauty and grace it deserved.
The Project:
Made To Last - a feature length TV documentary, explores American grit and resilience through the eyes of an an all-American rancher, a Chicana mechanic and a DIY skate park. The film explores what it takes to create a legacy and make it last for generations to come.
Streaming around the world on Vice TV, we created a piece of branded entertainment with a powerful message. One of unity, hope and humility.