The Brief:

To celebrate one hundred years of Dickies, we were asked to create a campaign that paid homage to the brand's past, whilst simultaneously celebrating the future they’re trying to build. We pitched the idea of making a TV Documentary instead of an advertising campaign, providing us a platform to tell the story with the beauty and grace it deserved.

The Project:

Made To Last - a feature length TV documentary, explores American grit and resilience through the eyes of an an all-American rancher, a Chicana mechanic and a DIY skate park. The film explores what it takes to create a legacy and make it last for generations to come.

Streaming around the world on Vice TV, we created a piece of branded entertainment with a powerful message. One of unity, hope and humility.

  • Creative Direction
  • Content Production
  • Brand Strategy
  • Brand Community, Strategy and Execution
  • Partnerships
  • Digital-first Activations

Other Projects