Made In Dickies 'SS23' Global Campaign
Building on the themes of Dickies 100th Anniversary that celebrated the ‘maker’, This Here’s brief was to create a global campaign that celebrated the diversity of the communities that chose Dickies.
Acknowledging that the Dickies brand silently stitches all that wear it together as one, creating a bond and mindset that is more than just clothes. This Here created a day-in-the-life brand campaign featuring Dickies Skateboarding team pro skater ‘Dylan Jaeb’ as he navigates and skates his way through a city of real characters, bound together through the satisfaction of hard work.
‘Made together’. ‘Made in Dickies’
The campaign featured a 60 second hero campaign film, social cut-downs, alongside hero campaign imagery and stills released globally online.
- Creative Direction
- TV Production
- 360 Campaign Activation