![Pro skater, Dylan Jaeb](https://cdn.sanity.io/images/emnw19j5/production/d02c9bb382fff62a745871fabbcd3f92fed84ec0-2000x1500.jpg?rect=0,188,2000,1125&w=320&h=180&fm=jpg)
Dickies
Made In Dickies 'SS23' Global Campaign
Work
Dickies
![Dickies SS23, Day In The Life](https://cdn.sanity.io/images/emnw19j5/production/3c9c27a772a2f681399021a50e2376f227f9f8de-2000x1500.jpg?rect=0,178,2000,1144&w=320&h=183&fm=jpg)
![Dickies SS23, Day In The Life](https://cdn.sanity.io/images/emnw19j5/production/f3b7e49ffb7cd989470853bba59478d57820c5ba-2000x1500.jpg?rect=0,178,2000,1144&w=320&h=183&fm=jpg)
![Dickies SS23, Day In The Life](https://cdn.sanity.io/images/emnw19j5/production/58a4319c3f2f40a597c2174000b525448556bbc7-2000x1500.jpg?rect=0,178,2000,1144&w=320&h=183&fm=jpg)
![Dickies SS23, Day In The Life](https://cdn.sanity.io/images/emnw19j5/production/5a3815d81542e2492a75da9533f8c750d9748214-2000x1500.jpg?rect=0,178,2000,1144&w=320&h=183&fm=jpg)
The Brief:
Building on the themes of Dickies 100th Anniversary that celebrated the ‘maker’, This Here’s brief was to create a global campaign that celebrated the diversity of the communities that chose Dickies.
The Project:
Acknowledging that the Dickies brand silently stitches all that wear it together as one, creating a bond and mindset that is more than just clothes. This Here created a day-in-the-life brand campaign featuring Dickies Skateboarding team pro skater ‘Dylan Jaeb’ as he navigates and skates his way through a city of real characters, bound together through the satisfaction of hard work.
‘Made together’. ‘Made in Dickies’
The campaign featured a 60 second hero campaign film, social cut-downs, alongside hero campaign imagery and stills released globally online.