New Balance

The Brief:

As a colour synonymous with New Balance as a brand, Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance heritage.

To celebrate, New Balance briefed us to create editorial imagery which showcased the four key sneakers within the Moon Daze collection. These images were to live on the END. and New Balance website.

The Project:

We produced an editorial photoshoot and demonstrated the power of grey by using everyday items coloured in grey paint. Heroing the four key sneakers from the Moon Daze collection, we created four different set ups, each with their own model and set of grey props.

The models were styled head to toe in grey END product to give a subtle nod to the brand collab and the assets created were made to live exclusively on END.’s Instagram feed.

  • Creative Direction
  • Content Production

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