North Sails

The Brief:

North Sails is the leading brand of the ocean world known for their innovative technologies and sustainable products. The brand approached us to create a global creative campaign for Fall/Winter ‘23 that brought to life the ‘One North’ story, uniting the three divisions of the brand (Action Sports, Sailing and Apparel).

The Project:

To bring to life the ‘One North’ story we created the direction for the hero brand anthem that acted as the primary campaign asset. The brand anthem told the story of the full spectrum of ‘North’ people, and how they are united in the feelings they’re searching for in the ocean, and the direction they head to find them, showcasing that North Sails is much more than a brand, it's a direction. This Here created assets that laddered down from the brand film from six second product adverts to stills photography.