The North Face

The Brief

The North Face’s heritage ON and OFF the Mountain has always polarised its creative output into two different narratives – each with their own categories of influencers and partnership owners. We were tasked with finding a new way: a united approach that would span the brand’s philosophical, communicational, and operational output and give The North Face one true North for all contexts.

The Project

We understood that while the two worlds of On and Off Mountain differ, they’re united by the spirit of exploration. We set about building the world’s largest team of explorers; a team that embodied the brand purpose and soul of The North Face, and was diverse enough to bring every walk of North Face life together, with sustainability at their core.

The team consists of 52 explorers from across Europe, each with different story to tell across a huge array of disciplines, from trail runners to rappers, and climbers to artists. The team are active; representing The North Face on every product drop and brand campaign, creating unique content, setting challenges, showcasing the product and attending events.

  • Talent Strategy
  • Influencer Marketing
  • Content Production
  • Creative Direction
  • Product Seeding
  • Brand Community, Strategy and Execution
  • Partnerships

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