New Balance
Auralee END. Retail Installation
The North Face
Rainwear x Gorp Girls
The North Face
50 Years of Parka
Dickies
Global Strategy
JD Sports X TNF
Never Stop
Dickies
Back to School with Dickies
The North Face
Pinnacle Project
Dickies
Work Inspired Lookbook FW21
The North Face
Black Series Launch at PFW
JD Sports X TNF
Reset
Etnia
The Etnia Collective
The North Face
Explorer Team
The North Face
Vectiv Launch
Dickies
Made In Dickies 'SS23' Global Campaign
Dickies
Made In Dickies 'SS22' Global Campaign
Allbirds
Treerunner
The North Face
FW23 Lookbook
The North Face
Hike Your Own Way
MTV
EMA’s with Southern Comfort and Fireball
Dickies
Made to Last Documentary
North Sails
#GoNorth Global Campaign
New Balance
Grey Day '23'
Puma
Mayu - Get Real With Me
Work
The North Face
The Brief
The North Face wanted to launch the Vectiv shoe range by celebrating runners, hikers and nature lovers in a way that ensured inclusivity is visibly narrated throughout.
Partnering up with real people who would help the brand highlight the diversity and universality within an outdoor lover’s mindsets, they pushed the message that although their techniques, routines and culture may differ, what binds them together is raw perseverance and a passion for the outdoors.
The Project
We asked the influencers to team up with a photographer and capture 3 “moments” to be shared to their followers in a combination of instagram grid and story posts.
Each moment was to result in 15 high res photographs, reflecting a different way the influencers loved to be outdoors, following these suggested topics of focus as a guide:
Place: A favourite trail they love to hike/run.
People: A club or group of friends they love to hike/run with.
Time of day: A sunset or night hike/run.
Results
Likes: 51.6k Reach 9.9M Engagement: 52.3k Engagement rate: 5.10%