The Brief:

MTV asked us to produce a variety of content for alcohol brand Sazerac at the EMA awards with Southern Comfort and Fireball. We were asked to create video and stills with German & UK influencers showcasing theor night at the EMA’s as well as Southern Comfort and Fireball’s signature drinks.

The Project:

We created videos and imagery which showcased the brands Southern Comfort and Fireball as fun, relevant and tasty to the Gen-Z audience. The project aimed to drive awareness and consideration for the UK, Germany, France and Spain markets through content that is light-hearted and humorous.

To do this, we produced two cocktail making videos for both Fireball and Southern Comfort. Then, on the EMAs night we collaborated with four influencers (2x UK, 2x German) and captured the fun, vibrant energy of the night through imagery and content. We produced separate styles and aesthetics for both Fireball and Southern Comfort to nod to their individual brand values and identity.

  • Creative Direction
  • Content Production
  • Influencer Marketing

Other Projects