The Etnia Collective

We set out to find digital artists and creators who could reinterpret Etnia’s products and unique spirit by reimagining their natural habitat: the internet. The brand wanted to build a community of 'Anartists' who could provide a long-term body of content to fuel Etnia's social channels. 

We curated a global team of diverse and unpredictable creators including Carolina Spencer (matagalanplantae), Julia Dalia, Paloma Rincón, Mercedes Bellido, Adam Hale (the daily splice), Santi Zoraidez, Antoni Tudisco, Oliver Latta (extraweg) and Vanessa Rosa (peggyheart).

Surreal and unpredictable, these artistic collaborations reached a new, curious audience – positioning Etnia as a bold, creative brand.

The project received an impressive cache of earned coverage in titles from Elle to Huffington Post, and the campaign was extended into an engaging always-on campaign.