S24 'Protection' Social Content

In Spring/Summer 24 This Here were tasked with identifying talent with regional relevance in the four key territories of UK, Germany, Italy and France. We were briefed to focus on co-creation with the talent creating performance-style content using the S24 Protection collection.

This Here worked with 35 talent across four key territories and we employed a multi-tiered influencer strategy, collaborating with 'Hero' Talent boasting over 100,000 followers to generate high engagement aswell as harnessing the power of influencers with lower followings (10,000 - 20,000). 

This was to amplify brand reach and drive volume of content across both Instagram and TikTok. 

The talent were asked to create self-shot content based on This Here's creative brief and the output had a retro and analog feel, heroing the S24 Protection collection making it appealing to a Gorp and lifestyle audience. 

All assets were unique to each talent's authentic style of content, ensuring they stayed true to what resonates with their audience, whilst tapping into the essence of Gorp-Core and capturing the collection's sentiment through its forward-thinking technical elements.'

The aim was to drive traffic to The North Face website and generate high engagement on talent channels and this was very successful. 

Overall the campaign gained over 10.41 million views and over 130k total impressions.