London Showroom

The North Face wanted us to offer a unique space for talent to engage with the brand directly, with the goal of fostering meaningful connections, as well as aligning with top-tier talent who resonate with the brands values and vision.

The showroom needed to be the go-to place where talent and creatives could experience The North Face in an immersive setting to generate buzz, enhance visibility, and build relationships.

This Here established The North Face showroom as a cultural hub to host carefully selected influencers, stylists, and creators.

By offering fittings and in-person seeding opportunities to a diverse and influential audience, we facilitate lasting connections with those individuals and The North Face, reinforcing the brand's presence in the creative community. 

To achieve this, we integrate the showroom into key cultural moments, such as festivals, awards, and collaborations with music artists. Staying ahead of key moments helps to elevate the brand’s visibility, but also drives cultural relevance making the space a go-to destination for those seeking a relationship with brand.

Weekly we host an average of 2.5 high profile talent for exclusive fittings and product gifting, with most capturing and sharing their experiences through their social media channels (stories, posts, reels, etc.) in real time.

Our personalised approach leads to artists creating organic content, showcasing their new pieces to their followers, and usually going further by wearing their new outfits for live performances, video shoots, and other events. 

Meeting in-person in a space curated by The North Face has resulted in fostering strong relationships that enhance brand visibility, as talent authentically share their appreciation and love for the brand with their audiences organically.