Yawn Wall
Client: The North Face
The Yawn Wall event, sponsored by The North Face, is an overnight event for true climbing fanatics. This Here helped build buzz and recruit talent to contribute to the schedule.
The Brief
In December 2024, the annual Yawn Wall event was set to take place at Yonder Climbing Centre in Walthamstow, East London.
The unique event is a climbing festival meets overnight sleepover, with a schedule including climbing challenges, engaging workshops, and its titular overnight stay at the venue.
The North Face approached This Here to create brand heat around the event, driving sign-ups, and employ our Explorer Team to run workshops for attendees to take part in.
Gallery 1
The Project
Our UK-based Explorer Team contingent were contracted to appear at the event, including Climber Xian Goh, Creator Amira Patel and Hiker Ben Ankobiah, each hosting a range of talks.
They also created content around the event, as well as actively engaging in the myriad of other workshops and moments at the event.
Gallery 2
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