TNF X Yinka Illori Social Content

The North Face had teamed up with artist Yinka Ilori for a very special product collaboration. The resulting co-created collection included truly unique pieces that built on the brand's past, and embodied the colourful vision of the artist's world.

To support the launch of the Yinka Illori 'NSE' collection, we were briefed to help make this a launch to remember by working with talent who would align with the bright and colourful designs, and to demonstrate that this collection collection was perfect for both city living and outdoor lifestyles.

The North Face wanted to work with a select group of talent (ideally one per key market) to create self-shot content based on a brand-directed concept. This Here researched creators that had experience with CGI and were comfortable incorporating 3D elements from the artist Yinka Illori himself, into their content. 

This unusual brief was combined with the need to find creatives that were fashion-forward and matched the vibe of this colourful collection whist making sure their profile still aligned with The North Face. In addition to the elevated 3D-concept content, we also collaborated with five content creators to showcase the collection through #GRWM Tiktok-first content.

Finally, worked also with Explorer Team members to shoot the collection in their own unique styles whilst showing off key product features.

A collaboration with a total of seven creators from the UK, Germany, France, and Italy

Collectively, we launched 14 videos across TikTok and Instagram, reaching a diverse audience with a potential reach of approximately two million.