Back to School
Client: Dickies
Dickies partnered with This Here to capture the spirit of their five iconic workwear designs in a school-themed shoot, celebrating the brand's universal appeal.
The Brief
Dickies has been a much-loved pioneer of American workwear for more than a century. Five Dickies' designs have earned true icon status – worn across the globe and adopted by all kinds of tribes as their own. Dickies asked This Here to create a shoot that would immortalise these iconic garments, capturing their unique spirit in evergreen content.
Project images
The Project
The creative direction needed to showcase the universal appeal of these five products. We set out to communicate that the icons are made for all of us – no matter who you are, where you come from or how you style them. So for our inspiration and our setting, we went back to the one place we all started out: school. And we invited real makers including manual labourer Favour Jonathan and musician Heledd Owen – aged eighteen to eighty, to join us there.
Project Images
Project Images
Galler 3
Stats
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10 Makers
Collaborating with a diverse cast of artists, chefs, engineers, and photographers.
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10 United Spirits
The shoot day represented a coming-together of different perspectives, and unexpected friendships were forged.
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