Eastpak SS25

Eastpak partnered with This Here to create a digital campaign centred around their SS25 Active Lifestyle Campaign that resonated with audiences globally.

They wanted to connect with their target audience of millennials and older Gen-Z through a series of campaigns that ran through from January to June, reflecting the changing seasons.

Working with six Londoners across two days,This Here created both a brand film and campaign imagery that acted as a love letter to city living.

Looking to moments of quiet reflection, as well as the instances of chaos experienced when living in a cosmopolitan city, the campaign showed how your Eastpak acts as an extension of yourself.

Following the perspective of the photographer as they travel through the city, This Here created a campaign that allows viewers to relate to their own daily journeys, no matter who they are.

The campaign portrayed how above all, Eastpak is Built To Resist.