Global Lookbook

The Lookbooks are a key marketing tool to showcase their products and collections to key media and stakeholders. It's a visual representation of the brand's new products and seasonal collections. The brand wanted the Lookbook to be co-created with The North Face ambassador team, The Explorer Team, and tasked This Here with the full creative and production management through to delivery for all key markets and five languages.

The Lookbook includes high-quality photos of the key marketing styles for each season, creatively led by This Here and shot and executed by The Explorer Team, who capture the spirit of each collection, shooting in outdoor environments to showcase the products in action. The flat-lay imagery is shot and produced by This Here in a studio environment with a careful focus on depicting accurate product colours and features.

The design and art-working of the Lookbook aids The North Face with presenting stunning visuals and marketing styles that leverage these product tech innovations ahead of the season starting.

The Lookbook assets have gone on to be used in-store, on global brand and talent social channels, alongside featuring on the front cover of outdoor titles.