Made In Dickies S23 Global Campaign

Client: Dickies

As Dickies' creative production agency, this campaign, composed of a 60s hero film and campaign imagery featuring true representatives of the workforce of the US, celebrated their 100th anniversary.

The Brief

Building on the themes of Dickies' 100th Anniversary that celebrated the ‘maker’, This Here’s brief was to create a global campaign that celebrated the diversity of the communities that chose Dickies as their own.

The Project

Acknowledging that the Dickies brand silently stitches all that wear it together as one, creating a bond and mindset that is more than just clothes, This Here created a day-in-the-life brand campaign featuring Dickies Skateboarding team pro skater ‘Dylan Jaeb’ as he navigates and skates his way through a city of real characters, bound together through the satisfaction of hard work.

‘Made together’. ‘Made in Dickies’

The campaign featured a 60 second hero campaign film, social cut-downs, alongside hero campaign imagery and stills released globally online.