Jansport Creator House

For decades, JanSport has been one of the leading backpack brands for students across the US, and they turned to This Here to help them extend this legacy to the UK to build awareness within the 16-24 demographic.

They asked us to create a campaign to convey that "with JanSport you can be your true self". The bags were used to showcase that the brand has something for everyone - regardless of personal style.

After scouting out the perfect location, we chose five talented young creators to make our concept of the ‘home of self-expression’ come to life. 

Over the course of a day, we transformed the location house into the JanSport Creator House, a space where our talent could be their true selves and showcase everything that made them exactly who they are. 

The campaign celebrated individuality beautifully, making its way onto the JanSport website and social channels.

The results were spectacular, with over 320,000 views and a 9% engagement rate, the project performed higher than the industry average.