#GoNorth Global Campaign

North Sails is the leading brand of the ocean world known for their innovative technologies and sustainable products. The brand approached us to produce a global creative campaign for Fall/Winter ‘23 that brought to life the ‘One North’ story, uniting the three divisions of the brand: Action Sports, Sailing and Apparel.

To bring to life the ‘One North’ story we created the direction for the hero brand anthem that acted as the primary campaign asset. The brand anthem told the story of the full spectrum of ‘North’ people, and how they are united in the feelings they’re searching for in the ocean, and the direction they head to find them, showcasing that North Sails is much more than a brand, it's a direction. This Here created assets that laddered down from the brand film, to six second product adverts, stills, and lifestyle photography.

The Go North campaign went live around the world across all channels, including OLV, Retail, Digital, Social, Paid, and Press. The glowing response to the campaign creative resulted in the adoption of the 'Go North' tagline as the brand's global message which is still in use today.